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In CPL campaigns, advertisers purchase an interested lead — i.e. the contact details of an individual enthusiastic about the advertiser's service or product. CPL Business Contact Details strategies are suitable for model Entrepreneurs and direct response Entrepreneurs planning to engage people at several touchpoints — by creating a newsletter list, community site, reward system or member acquisition method. In CPA campaigns, the advertiser ordinarily pays for a accomplished sale involving a bank card transaction.
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